What makes an MBA relevant in 2023 and how can it help business leaders pivot in new directions to face the challenges of today and the future?
These questions are being addressed in a new brand campaign aimed to increase awareness and recommendation of Macquarie Business School as a high-quality education provider among the postgraduate audience.
The campaign includes advertisements in CBD building elevators, on the light rail and at bus stops across Sydney, as well as digital content in The Guardian and the podcast Equity Mates. Showcasing the power of an individual supported by our unique Macquarie University ecosystem the campaign aims to debunk myths, explain how MBAs have evolved and engage business leaders who want to become more purpose-driven and impactful.
Quoted in The Guardian, Professor Eric Knight, Executive Dean of Macquarie Business School, said, “The way in which the world is changing is that it’s not enough for managers of companies to understand finance and economics.
“They also have to understand politics, social science, philosophy. They have to understand human emotions and science.”
Professor Knight says, “Our MBA is audacious, courageous and transformative. It allows people to lift beyond the subject matter and approach the world in a new way.”
The Macquarie MBA focuses on giving business leaders a unique edge by empowering, challenging and transforming the way they think to become a socially conscious leader. It ranks in the global top 100 – and 11 in the world for career progression.
Doing business with meaning, compassion and boldness is at the forefront of every interaction, negotiation and transaction, says Macquarie MBA director Professor Debbie Haski-Leventhal. This is important because “the future of business is impact”.
Learn more about how you can increase your impact with a program that can be tailored to suit your career goals and find out about postgraduate scholarships available for staff.
Read more
Eric Knight: How have modern MBAs evolved with business needs?
Debbie Haski-Leventhal: No more business as usual: how the modern MBA preps you to be a socially conscious leader
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